Our Story

Anecdote was founded in 2009 by Jetteke van Beuningen, as she felt the need for an authentic, timeless knitwear centered brand that is not focused on delivering fast fashion, but on offering women a sort of kinship; high quality pieces that become those cherished items you end up wearing throughout the rest of your life. 

All Anecdote pieces are designed with relentless dedication and an unconditional focus on quality, color palette and detail. During the design process the same question always takes a principal stand: Are you going to love and wear this item for many years to come? 

Every collection is based on Jetteke’s personal stories. Her inspiration always expresses itself subtly in the Anecdote designs and can be detectable through the use of a specific color, a distinct texture or a unique outline. You will find fragments of these stories, her Anecdotes, throughout our brand.

At Anecdote, we work with a small and dedicated team in an old gallery on the canals, in the heart of Amsterdam.